LAZY RIVER PRODUCTS SERIAL

Our most popular product is our flower, the smokable part of the marijuana plant after it is dried and cured. William: I’d like to think that Lazy River offers anything that a customer can imagine. Gilbert: Can you tell us more about the products that Lazy River offers? It took many town meetings and lots of community outreach to demonstrate how Lazy River Products would bring value to the area. It was still a long road to get where we are today. That’s not to say the process from breaking ground to opening shop was easy.

And finally, Dracut was an early adopter of cannabis regulations and put a number of bylaws in place that made it easier to bring a cannabis business to this community. Dracut is also close to the New Hampshire border, where recreational cannabis is still illegal, so we expected to get a lot of business from that state. Plus, the town is close to Route 93, so we knew we’d get a lot of drive-by traffic. For one, we were familiar with the area, having grown up not too far away. William: There was a lot of strategy behind choosing Dracut as the location to set up shop. Gilbert: Why did you decide to open up a dispensary specifically in Dracut, Massachusetts? Can you share with us the process from breaking ground to opening shop? And we really took a deep dive into this industry to learn how everything worked. We met with our contacts who worked in cannabis. We visited the states where cannabis was already legal. I sold my franchise locations, and the three of us took off on a road trip to do some research. More importantly, we all felt that a cannabis business would provide us with the opportunity to positively impact people and communities. Kevin had the tactical knowledge of growing marijuana, Mark had the management experience, and I was familiar with owning and operating a business. It was apparent that the skill sets we had developed since our youth would really complement each other in a cannabis-related business.

Mark worked as a corporate executive at Telco Systems, where he specialized in managing large teams.Īs legalized cannabis was emerging as an industry here in Massachusetts, the three of us were drawn to it for a variety of reasons. In the meantime, Kevin moved to California to pursue his skateboarding passion and then ventured into legal cannabis after Proposition 215 passed in that state in 1996. Ultimately, I owned over 20 Planet Fitness locations, which I ended up selling to provide funding for Lazy River.

LAZY RIVER PRODUCTS SERIAL

I consider myself a serial entrepreneur, and after I graduated from college, I became a Planet Fitness franchisee. But after high school, we each went off on our own path for a while. We’ve been buddies since elementary school, and the three of us always talked about starting a business one day. William: Kevin Platt, Lazy River’s director of cultivation, Mark Leal, our director of operations, and I all grew up together in Londonderry, New Hampshire. Gilbert: You started Lazy River with two friends from grade school.

Lazy river products